New Insights into SMB Cloud Services Adoption

Posted by Gretchen Dukowitz on Thursday, February 23rd, 2017

How many cloud services do SMBs use? Where do SMBs purchase business SaaS apps? What do they value most when it comes to selecting these solutions? Today we are excited to announce the release of the AppDirect SMB Cloud Service Adoption Report, new research that answers these important questions and more.

Driving SaaS Sales: Assisted Sales and Self-Service

Posted by Christophe Girault on Wednesday, February 8th, 2017

When going to market with cloud services, what do providers need to do to help ensure that both their cloud assisted sales and self-service efforts are a success? Read this latest post in our “Building Blocks of SaaS GTM Success” series to learn about the fundamentals of assisted sales, as well as a user experience audit framework that can help optimize a self-service approach.

Driving SaaS Sales: Lead Generation and Bundles

Posted by Christophe Girault on Monday, November 21st, 2016

One of the most important questions cloud service providers must answer is how do you attract customers to your store and get them to buy? In this post, the second in our ongoing series on SaaS go-to-market best practices, we’ll look at how to do just that, drive buyers to an online marketplace and compel them to make a purchase. 

Building Blocks for SaaS Go-to-Market Success

Posted by Christophe Girault on Monday, October 3rd, 2016

For businesses interested in selling cloud services, having a strong go-to-market plan in place from the very beginning can be the deciding factor in the ultimate success or failure of a marketplace. In this first of a series of posts, we’ll take a look at two key building blocks that create the foundation for a strong GTM approach.

Breaking Down the Differences Between SaaS, IaaS, and PaaS

Posted by Ideas @ AppDirect on Monday, September 19th, 2016

The cloud has changed how we think about IT infrastructure and technology resources. Today, IT professionals use faster, nimbler “as a service” computing resources. As with any technology, however, misconceptions and misunderstandings about these types of solutions are common. Read on to learn more about what each of these cloud categories entail, as well as how businesses are using SaaS, IaaS, and PaaS models to drive results.

Office 365 and Google Apps for Work: A Guide for Resellers

Posted by Gretchen Dukowitz on Wednesday, August 31st, 2016

Microsoft Office 365 and Google Apps for Work are two of today's most popular cloud-based productivity solutions. How does a business decide which to use, and how do service providers and cloud resellers decide which product to offer their SMB customers? Read more about how to evaluate Microsoft and Google, and learn which solution appeals to which customer segments and why. 

8 Easy Tips for Maximizing SaaS Growth

Posted by Ideas @ AppDirect on Wednesday, August 10th, 2016

As the cloud as grown and matured, the demand for Software-as-a-Service (SaaS) products has skyrocketed. Growth is good, but it has created a landscape where competition is fierce and numerous SaaS products are jockeying for customers across almost every vertical. In this high-stakes environment, SaaS vendors need to understand the best methods for promoting, selling, and distributing apps. Learn more about how to boost SaaS growth with some straightforward tips.

How to Evaluate a Recurring Payment Solution

Posted by Ideas @ AppDirect on Tuesday, July 26th, 2016

Billing sits at the heart of the cloud-based buying experience. Companies must offer a payment process that is seamless and easy to understand, or they run the risk of making customers unhappy, a key factor in driving churn. However, with so many different solutions to choose from, how can you be certain that a recurring payment solution is the best choice for your business and your customers? Read on to learn more about what to look for in a recurring billing solution.

Drive Growth and Revenue Through Easier Cloud-Based Reselling

Posted by Ideas @ AppDirect on Tuesday, July 5th, 2016

Whether you’re an ISV looking to build a program or a reseller looking for the right products to sell, reselling cloud services is a powerful strategy for creating deeper relationships with existing customers and reducing churn. But what is the size of this opportunity, and does it make sense for your business? Learn more about the latest trends driving cloud services adoption and the growth of cloud software resellers around the world.

How to Manage SaaS Churn & Customer Attrition

Posted by Ideas @ AppDirect on Monday, June 20th, 2016

If you’re like most companies, as your SaaS business grows, so does your subscription base. Obviously growth is a good thing, but these increases bring a new set of challenges, including SaaS customer churn. Read on to discover why even a "healthy" churn rate can be problematic, and what you can do to reduce customer churn rates. 

Developer Certification Clears a Faster Path to Distribution

Posted by Matt Kane on Monday, May 23rd, 2016

Today, buying boxed software on a retail store shelf is still possible but increasingly rare. The reason is simple: The cloud has revolutionized the software industry, changing everything from the way applications are developed and deployed, to the way they are bought and sold. That’s a major reason why AppDirect is launching its Developer Certification Program, an initiative that lays out a set of rigorous standards that help ensure cloud-based applications are ready to be integrated and sold by channel partners. Learn more about the program.

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