New Insights into SMB Cloud Services Adoption

Posted by Gretchen Dukowitz on Thursday, February 23rd, 2017

How many cloud services do SMBs use? Where do SMBs purchase business SaaS apps? What do they value most when it comes to selecting these solutions? Today we are excited to announce the release of the AppDirect SMB Cloud Service Adoption Report, new research that answers these important questions and more.

Office 365 and Google Apps for Work: A Guide for Resellers

Posted by Gretchen Dukowitz on Wednesday, August 31st, 2016

Microsoft Office 365 and Google Apps for Work are two of today's most popular cloud-based productivity solutions. How does a business decide which to use, and how do service providers and cloud resellers decide which product to offer their SMB customers? Read more about how to evaluate Microsoft and Google, and learn which solution appeals to which customer segments and why. 

8 Easy Tips for Maximizing SaaS Growth

Posted by Ideas @ AppDirect on Wednesday, August 10th, 2016

As the cloud as grown and matured, the demand for Software-as-a-Service (SaaS) products has skyrocketed. Growth is good, but it has created a landscape where competition is fierce and numerous SaaS products are jockeying for customers across almost every vertical. In this high-stakes environment, SaaS vendors need to understand the best methods for promoting, selling, and distributing apps. Learn more about how to boost SaaS growth with some straightforward tips.

How to Evaluate a Recurring Payment Solution

Posted by Ideas @ AppDirect on Tuesday, July 26th, 2016

Billing sits at the heart of the cloud-based buying experience. Companies must offer a payment process that is seamless and easy to understand, or they run the risk of making customers unhappy, a key factor in driving churn. However, with so many different solutions to choose from, how can you be certain that a recurring payment solution is the best choice for your business and your customers? Read on to learn more about what to look for in a recurring billing solution.

Drive Growth and Revenue Through Easier Cloud-Based Reselling

Posted by Ideas @ AppDirect on Tuesday, July 5th, 2016

Whether you’re an ISV looking to build a program or a reseller looking for the right products to sell, reselling cloud services is a powerful strategy for creating deeper relationships with existing customers and reducing churn. But what is the size of this opportunity, and does it make sense for your business? Learn more about the latest trends driving cloud services adoption and the growth of cloud software resellers around the world.

How to Manage SaaS Churn & Customer Attrition

Posted by Ideas @ AppDirect on Monday, June 20th, 2016

If you’re like most companies, as your SaaS business grows, so does your subscription base. Obviously growth is a good thing, but these increases bring a new set of challenges, including SaaS customer churn. Read on to discover why even a "healthy" churn rate can be problematic, and what you can do to reduce customer churn rates. 

Developer Certification Clears a Faster Path to Distribution

Posted by Matt Kane on Monday, May 23rd, 2016

Today, buying boxed software on a retail store shelf is still possible but increasingly rare. The reason is simple: The cloud has revolutionized the software industry, changing everything from the way applications are developed and deployed, to the way they are bought and sold. That’s a major reason why AppDirect is launching its Developer Certification Program, an initiative that lays out a set of rigorous standards that help ensure cloud-based applications are ready to be integrated and sold by channel partners. Learn more about the program.

SaaS Sales on a Collision Course

Posted by Daniel Saks on Friday, May 13th, 2016

How are software sales a lot like jazz? It may seem a little random, but it’s a pairing that’s been top of mind after spending a few days in New Orleans for Collision, a unique conference that brings together leaders from the world’s largest companies and fastest growing startups alongside leading investors and media. Learn more about how today’s SaaS sales environment demands experimentation and flexibility.

Supporting Success: Bundling Technical Support with Cloud Services

Posted by Ideas @ AppDirect on Thursday, March 31st, 2016

It’s no secret that happy customers are good for business. That feeling is backed by hard data: 89 percent of customers have stopped doing business with a company after experiencing poor customer support. Learn about the challenges that service providers in particular face when it comes to providing first-rate technical support and why the human element—live professional help—is so critical to customer satisfaction.

AppDirect and Xendo, Solving the Cloud Management Challenge with Search

Posted by Daniel Saks on Thursday, March 24th, 2016

Businesses are eagerly adopting an ever-growing number of cloud services. This is a game-changer for companies of all sizes, but it also presents its own set of challenges. How do employees keep track of information across all of these apps? All too often the answer is simple: they don’t. Learn how AppDirect and Xendo, the latest addition to the AppDirect family of companies, are changing that and making cloud management easier than ever before.

The Power of Sharing Ideas: AppDirect’s GTM Roundtables

Posted by Christophe Girault on Wednesday, February 24th, 2016

At AppDirect, we strongly believe in the power of software ecosystems, and we strive every day to connect the dots between our developer community, our channel partners, and end users. That’s precisely the reason why we have created our biannual Go-to-Market (GTM) Roundtable events. Read more to learn how these events are an ideal forum for sharing what works (and what doesn’t) to drive the cloud services commerce industry forward.

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